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Conditions of Sale


These general "Conditions of Sale" shall apply to the purchase of "Tattoo Life" brand products (hereafter the "Products") via the e-commerce website or or (hereafter the "Website") by users falling within the definition of "Consumers". The Website is the property of Mediafriends srl., with legal office in Italy, Corso Lodi 18, 20135 Milan, Italy (VAT: IT12877390158 - R.E.A 1594429 - C.C.I.A.A MI-199024/1999) and Operative Office in Viale Papiniano 49, 20123 Milan (hereafter "Mediafriends").

Mediafriends sells the Products on the Website to the party purchasing one or more Products as the buyer (hereafter the "Consumer") (Mediafriends and the Consumer shall be referred to jointly as the "Parties").

Any communication by the Consumer in connection with and/or in relation to the purchase of the Products, including any notifications, claims or requests concerning the purchase and/or delivery of the Products or exercising the right to cancel, etc, shall be sent to Mediafriends at the addresses set out on the Website and in accordance with the procedure also set out on the Website.

All purchases are regulated by the general "Conditions of Sale" published on the Website at the time the order is submitted by the Consumer. The Website deals in retail sales and as such is designed for the exclusive use by Consumers only. It follows that only Consumers are permitted to submit orders via the Website. Should one or more sales be made to a buyer who does not qualify as a Consumer, these general "Conditions of Sale" shall be applicable but in derogation of the withdrawal right which shall not apply to the buyer. The sales contract entered into by Mediafriends and the Consumer shall be governed by Italian law.

The Consumer may request an invoice for his/her purchase contacting us by email at

The invoice relating to the purchase will be sent, if required by the Consumer or by law, by mail to the Consumer.

On submitting the order, the Consumer agrees to these general "Conditions of Sale" and the confirmation of the order information shall be sent by e-mail to the address provided by the same during the site registration or purchase process.

Consumers must be aged 18 or over in order to make purchases on the Website and have legal capacity; the Consumer declares compliance with such requirements.

Mediafriends reserves the right to amend all or part of these general "Conditions of Sale" at any moment in time and at its own discretion, with no obligation to give notice to users of the Website. Any amendments shall come into force from the date on which they are published on the Website, and will only apply to sales concluded from that date onwards.



1.1. The products are sold by Mediafriends with the features described on the Website and in accordance with the "Conditions of Sale" published on the Website at the time of the order, excluding all other terms or conditions.

1.2. Sales prices, the Products sold on the Website and/or the characteristics of the same, are subject to change without notice. The Consumer is therefore advised to check the actual prices before submitting the purchase order.


1.3. The presentation of the Products on the Website, which are not binding for Mediafriends, is merely an invitation to the Consumer to make a contractual offer to purchase and is not an offer to the public.

1.4. The purchase order submitted by the Consumer to Mediafriends via the Website shall be a valid contractual offer and is subject to these General "Conditions of Sale", which form an integral part of said order; by placing an order with Mediafriends the Consumer undertakes to fully accept the same without reservation. Before proceeding with the purchase of the Products by sending the purchase order, Consumers will be asked to read these general "Conditions of Sale" carefully, further to the notice concerning withdrawal rights, to print off a copy of the same to save or keep a copy of the same for their own records. Consumers will also be asked to check and correct any errors in their personal data.

1.5. The Consumer's purchase order is accepted by Mediafriends by sending an e-mail to the Consumer confirming the order, to the address provided to Mediafriends during the Website registration process, or during the order process if the Consumer has not registered on the Website; the e-mail will include a summary of the order placed and a link to download the product ebook.

1.6. Any contract for the purchase of the Products shall be deemed concluded when the Consumer receives the order confirmation from Mediafriends by e-mail.

1.7. The Products displayed on the Website can only be purchased by selecting the relative Products and adding them to your virtual shopping cart. Once that selection is complete, in order to purchase the Products chosen and added to the shopping cart, the Consumer will be asked to login, where already registered, or to provide their details so that the order can be completed and the contract can be concluded. The Consumer will be asked to confirm the details as well as the delivery address for the Products chosen, the billing address and an email address at which the Consumer can be contacted in relation to the purchase made. The Consumer will be shown a summary of the order to be processed, and given the possibility to change the contents: at this point, the Consumer, is required to carefully read and expressly approve the general "Conditions of Sale" by ticking the relative check box and, finally, confirm the order by pressing the "Place Order" button; this will send the order to Mediafriends. The Consumer will also be asked to procede with the payment by Pay Pal and he will be prompted to provide the relevant data via a secure socket connection. Mediafriends reserves the right to check the personal details provided by the Consumer for accounting and administration purposes.

1.8. If the Consumer has completed the purchase order which includes a Product whose price is clearly lower than the standard applicable price, net of any discounts and/or promotions in force at that time, due to a technical problem that has occurred on the Website:

  • if the Consumer has not yet downloaded the Product, Mediafriends shall (i) cancel the order, block the download and send notice to this effect by e-mail to the address provided by the Consumer during the order transmission phase and (ii) refund the Consumer with the payments effected pursuant to the cancelled order, without delay and, in any case, no later than 14 days from cancellation of the order, using the same payment method used by the Consumer for the initial payment;


2.1. If the order cannot be processed by Mediafriends, as the Product ordered by the Consumer is not available, even temporarily, for downloading, Mediafriends shall notify the Consumer in writing and refund the amount already paid.

2.2 The Consumer undertakes to promptly check, within and no later than 5 (five) days of download of the Products, that the delivery is correct and includes all and only the purchased Products, and to notify Mediafriends, within this deadline, of any faulty products received or any discrepancy between the order and the goods actually received, following the procedure referred to in art. 5 of this contract; failure to do so will infer that the Products shall be deemed as accepted.


3.1. The price of the Products on sale is that indicated on the Website at the time the order is placed by the Consumer. Product prices shown on the Website are inclusive of the costs of VAT (where applicable) and any indirect duties (where applicable).

3.2. The total price payable to Mediafriends will be indicated in the Order and also indicated on the order confirmation sent via e-mail by Mediafriends to the Consumer.


4.1. This Website uses PayPal to process payments to guarantee our customers the utmost security in their purchase transactions. PayPal is the most widespread and secure online payment processing system and is used by millions of e-commerce sites the world over. Products purchased on the Website may be paid for through the PayPal payment processing system. If you the Consumer choose PayPal as a payment method you will be redirected to the website where you can pay for Products using the procedures designed and managed by PayPal under the contractual terms and conditions agreed on by the user with PayPal. Details entered on the PayPal website are handled directly by PayPal and are not shared with or communicated to this Website. This means that Mediafriends Srl does not see or store the details of the credit card associated with your PayPal account or the details of any other means of payment connected with the PayPal website.

4.2. The invoice relating to the purchase will be sent if required by the Consumer or by law, by mail to the Consumer . Request for the invoice has to be sent by email to


5.1. The Consumer shall have the right to withdraw from any contract concluded pursuant to these general "Conditions of Sale", without incurring any penalty, within 5 (five) days from (i) the day on which the Product is ordered (ii) ONLY if the Product hasn’t been downloaded yet by the Consumer. No withdrawal will be possible if the Product has already been downloaded.


6.1. The Consumer acknowledges that he or she is aware that all trademarks, names and other distinctive signs as well as any images, photographs used on the Website or relating to the Products are and remain the exclusive property of Mediafriends and/or its assignees, with no rights arising on the part of the Consumer in relation to the same as a result of access to the Website and/or purchase of the Products.

6.2. Unless prior specific consent is granted in writing by Mediafriends no contents of the Website can be reproduced in whole or in part, transferred using electronic or conventional means, modified or used for any purpose whatsoever.


7.1. In order to proceed with the registration process, place an order and sign this contract, the Consumer is required to provide certain personal details. The Consumer hereby acknowledges that the personal data provided will be recorded and used by Mediafriends in according with the REGULATION (EU) 2016/679 of 27 April 2016 on the protection of natural persons with regards to the processing of personal data and on the free movement of such data (General Data Protection Regulation or GDPR), to process each purchase via the Website and for any other activities.

7.2. The Consumer hereby declares and guarantees that the personal details provided to Mediafriends during the registration and purchase process are truthful and accurate.

7.3. The Consumer is entitled, at any moment in time, to update and/or amend the personal data submitted to Mediafriends via e-mail to and/or via "My Account" section on the website if already registered.

PLEASE NOTE: This point is an integral part of the Information Note on the Processing of Personal Data, available at the following link: Privacy Policy. We advise you to read carefully all the information you find in Privacy Policy page.


8.1. While Mediafriends takes all necessary precautions to protect personal data from being leaked, falsified, manipulated or used by unlawful third parties, due to the characteristics and technical limitations concerning the protection of electronic communications via the Internet, Mediafriends does not guarantee that the information or data viewed by the Consumer on the Website, even after the Consumer has provided relative login credentials, will not be accessible or viewable by unauthorised third parties.

8.2. Where data in relation to payments, Mediafriends uses the services provided by PayPal which adopts technological systems to guarantee maximum levels of reliability, security, protection and confidentiality for information transmitted over the web. In no case Mediafriends will be responsable for the services offered by PayPal.


9.1. This general "Conditions of Sale" and any sales contracts signed between Mediafriends and the Consumer under these general "Conditions of Sale" shall be governed and construed in accordance with the Italian laws and any disputes relating to these "Conditions of Sale" will be subject to the exclusive jurisdiction of the courts of Milan.